By Watson Scott Swail, President & Senior Research Scholar, Educational Policy Institute It seems everywhere one turns these days there is a college or school district advertising for a branding company to help them with marketing. I literally see 3-5 RFPs a week requesting these services, mostly at the postsecondary level. I find this trend somewhat disturbing on a number of levels. On the whole, there is … Continue reading College Brand X, Inc.
By Dr. Watson Scott Swail, President & Senior Research Scholar, Educational Policy Institute After a long night, the results are in and the world woke up surprised. The United Kingdom voted to leave the European Union after 43 years of membership, shaking global economic markets and the financial stability of the UK. The “leave” campaign endured by a vote of 51.9 percent to 48.1 percent, in a … Continue reading The Fallout of Brexit: An Ominous Future for the UK
By Dr. Watson Scott Swail, President & Senior Research Scholar, Educational Policy Institute At a time when many of us are (consistently) questioning why higher education costs so much comes a report that the University of Cambridge is implementing a $332,000 doctoral degree in business. As reprinted in InsideHigherEd.com, Cambridge is planning on a new four-year doctor of business for October 2017. I am not sure why anyone … Continue reading Monster: How Higher Education Continues to Reach New Lows
By Dr. Watson Scott Swail, President & Senior Research Scholar, Educational Policy Institute I have been in this business for a long time. I always said I would never be like “them.” Them, of course, were the stewards of the business. The old timers. Those with letters. Those with titles. It was not that I did not want those titles. I did. Come on. I still do, … Continue reading Searching for a Beacon of Light
By Dr. Watson Scott Swail, President & Senior Research Scholar, Educational Policy Institute Two days ago, more than a quarter million students around the country sat down for the inaugural debut of the newly revised SAT. The College Board had promised a new SAT to be more representative of their prior learning in school. Traditionally, the ACT is a test that is very reflective of school-based learning, … Continue reading Now That The SAT Has Been Revised… Let’s Revise How We Use The SAT
The Swail Letter on Higher Education 